ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic profiling in the Shoprite, different motivational tools used on the psychographic profiling by Shoprite, if staff preferred leave period and participation in decision making has motivational effect on psychographic profiling performance of Shoprite and the most effective psychographic profilingal incentives by Shoprite. The study employed the survey descriptive research design. A total of 100 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that level of psychographic profiling in the Shoprite is high. The findings also revealed that AIOs, personality, values and lifestyle are among the different motivational tools used on the psychographic profiling by Shoprite. The findings further revealed that behavior, attitudes and AIOs are among the most effective psychographic profilingal incentives by Shoprite. The study recommend sales companies should endeavor to profile their customers properly psychographically so as identify what they prefer most and how best they want to be attended to in order to enhance sales and serve their customers better.
BACKGROUND OF THE STUDY
According to the management school, an entrepreneur is a person who organizes o...
ABSTRACT
This research work is to examine the effect of product innovation as a strategy for the survival of manufacturi...
ABSTRACT
Tax or taxation whether from Personal Income or Company Tax forms part of the items in the National Income required for the serv...
Background to the Study
In today’s world of modern governance throughout the world, the issue of...
ABSTRACT
This study aimed to examine the relationship between specific media campaigns and family planning methods. Our...
This is a research study on the relationship between organizational commitment, job satisfac...
Abstract
This study is on problems and prospects of managing student’s hostel in Nigeria. The total population for...
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as...
ABSTRACT
Water is one of the most important and abundant compounds of the ecosystem. All living organis...
ABSTRACT
This research work examines the role of the forensic accountant in fraud detection in Nigeria...